Scholaroo founder Ben Kaplan is one of the world’s leading experts on college scholarships, admissions, and financial aid.  He has helped tens of thousands of families save half a billion dollars over the past 15 years.

Kaplan has authored 12 best-selling books and CDs, including How to Go to College Almost for Free (HarperCollins Publishers), the leading book in the genre with more than 1.5 million copies in print.  The book is based on his experiences in winning two dozen scholarships worth $90,000—enough to cover virtually the entire cost of his Harvard degree.

Now age 38, his popular “Scholars & Dollars” education column was launched in The Oregonian (Portland’s daily newspaper) in 2006.  In 2008, he launched a companion radio feature on KMOX-AM, the #1 rated station in St. Louis.

Additionally, Kaplan is a regular guest expert for leading media outlets:  He has been featured on more than 2,500 TV and radio programs, including interviews on Oprah, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.  Known internationally as “America’s Scholarship Coach,” Kaplan has also written columns for major publications such as The New York TimesU.S. News & World Report, and TIME.

Kaplan delivers live presentations to 30,000 families each year at high schools, colleges, corporations, and community venues worldwide.  He previously served as Fastweb’s “resident scholarship coach,” and has advised leading Fortune 500 companies and educational institutions such as Citigroup, American Express, Sallie Mae, Fidelity, UCLA, Texas A&M, and the National Parent Teacher Association.

A Harvard-trained economist, Kaplan has served as a speechwriter for the Nasdaq Stock Market’s chief economist, written case studies for Harvard Business School and the U.S. Department of Commerce, and authored investor education materials for the National Association of Securities Dealers (NASD).

Graduating from Harvard in 1999 magna cum laude with a degree in economics, Kaplan conducted original academic research examining the timing of stock market IPOs.  He is a recipient of the Morris Kronfeld Prize in Economics.

Among other awards and honors, Kaplan was selected as the “Top Student Leader in America” by the National Association of Secondary School Principals.  He currently resides in San Francisco, California.